Urban Yoga Fitness wear
April 9th, 2007 | by A T M |Yoga classes have started at office. Instructor has asked us to get some comfortable clothing.
Friday evening, I was at Bangalore central, for some random shopping.Spotted Urban Yoga. Checked out their collection. But took nearly two hours to make up my mind to finally put that into the cart.
Here’s how I shop. Notice something. Go round and round thinking about this. Look at other buyers.Convince myself that this is actually a need,an essential commodity and not something for luxury. And then I swipe the card.Very very invloved buying.
That’s why most of my buying happens mostly when am alone. Company would kill the above process.
The intention of this post is not to tell you my shopping habits…but about the branding and how best one can describe the product.
Yoga pants which I bought has a tag. Here’s how it reads:
URBAN YOGA ( with a meaningful logo and a tag line)- Spiritual Fitness wear.
The following lines…truly truly satisfies your buying decision.
“Life in the fast lane comes with an ugly side effect :stress that robs us of peace, joy and happiness. Which is why we are witnessng a return to holistic healing through yoga.”
The concluding lines of the tag are the best and my favourite.
” Designed for comfort, so that your mind is on what you’re doing and not on your clothes“
Copy writer, surely must have experienced the outfit before he wrote those lines.
2 Responses to “Urban Yoga Fitness wear”
By allymcbeal on Apr 16, 2007 | Reply
iloved this post. yeah its a nice thing to be put on ur pants..spiritual fitness wear. am glad u bought it
hehe
By A T M on Apr 17, 2007 | Reply
I cant believe how am turning yogic. Infact I had tried yoga some four years back but there was not enough stress in life…I did not appreciate it’s benefits.
It’s working now.