Google bidding for wireless spectrum
I am presenting this topic tomorrow at office. Here’s a quick primer of the story behind the news.
What is so unusual about this news?
Google is a search company and spectrum is normally bought by Telcos.
That’s why this news is worth a look.
So why is google doing this ?
Google is just expressing an interest in the bid, provided the spectrum sellers impose certain restrictions on the potential bid winners.
Spectrum auction is few months away and the officials are drafting rules for the auction.
So, google is proposing that the winner of the spectrum should open up his network.
What do you mean by “opening up the network ” ?
Consumer who is going to buy the service from the operator, should be able to
- Pick up any handset he wants (iPhone is available only with AT&T)
- Download ringtones, games and any other software including skype,etc from any vendor
Sounds a modest request ?
Not so, for the incumbent operators.
Things are tight locked at the moment.
Consumer can’t make a free choice of the handset and services from different operators.
Why should it be so ?
When you buy a new laptop, the seller of the laptop does not obligates me to install WinXp or RedHat,
He does not tell me whether I should use google talk or Y! messenger.
This is what google is asking.
What will google gain out of this ?
Opening up of a network allows new entrants for the auction.
You will have more operators to choose from.
Accessing wireless internet will get cheaper
You will use Google services!
Do you see something more ?






Anonymous 1:52 PM on May 15, 2008 Permalink
Sounds good.Will it happen