Ant ad

I saw this ad in Vijaya karnataka this morning. Ad by Bangalore Traffic Police.
It’s great as an idea to tell ‘follow lane’ policy on the roads. The choice of ants is just perfect. But what would have been a great ad is reduced to just another. Nice idea, poorer execution.
Ants are cute. Because they are tiny. Because they are disciplined. Elephant sized ants here could be mistaken for an insect. Don’t they ? Look at them.
Also, instead of just showing seven ants, I would have chosen few hundreds. After all, it’s about Bangalore traffic menace.
Few hundred, tiny little black ants marching in-line, going around the four corners of rectangle pictured in a white background would have done the magic. Be a critic. It’s easy.